Google Ads — Monitored Clients

Very low spend day ($3.35). Google Ads is minor for TMI — their real lead engine is Meta at $200+/day. Campaigns enabled but running at minimal budget. No concerns.

PMax Local General is the workhorse at $75.48 spend and 2 conversions ($37.74 CPA) — normal for PI law. Search campaigns are performing across practice areas. Slip and Fall generated a conversion. $37 CPA is solid for personal injury — typical market CPA is $50-200+.

PMax General is carrying the load with 2 conversions at $33.58 CPA — decent for CGM leads. Search campaign had 11 clicks, $26 spend but 0 conversions — the negative keyword cleanup from yesterday should help filter waste. Budget set to $100/day ($80 PMax + $10 Search + $10 Libre). Total $93 is under daily target, which is fine for a Saturday.

⚠️ High spend day ($156) with only 1 conversion — $156 CPA is steep for this product. The brand campaign spent $26 with 0 purchases which is unusual. "December - New 2025" still running into March — may need creative refresh. PMax St. Patrick's Special is seasonal and ramping. Keep monitoring — this needs a better day to normalize CPA.

Low volume on V1 account — most activity is on V3. Single PMax running at very low spend. No immediate concerns but low volume = low data.

V3 had 3 enabled campaigns yesterday but $0 spend across all — Local PMAX campaigns may have budget/targeting issues, or this was a low-demand Saturday. This account typically does $5K/mo so $0 in a day is notable. Check if campaigns have budget caps or if they're serving at all.

Homeowner Insurance search campaign got 1 conversion at $38.63 — decent for insurance leads. GGIS typically averages $16 CPA so today is above average, but Saturday volume is naturally lower. PMax General had 3 clicks, 0 conversions. Still a healthy account overall — the 7-day average CPA is much stronger.

PMax running at low spend ($3/day). PMAX typically drives their high-volume conversions (924 total). Search campaign didn't fire at all yesterday — could be weekend lull. This is VA staffing for insurance agencies — keep "insurance" keywords active, never negative them.

⚠️ 4 campaigns running, $24 spend, 0 conversions. PMax has high impressions (2,309) but only 45 clicks — likely display-heavy. Search campaigns have very high CPCs ($2-5 per click). BDA is a niche industry with high search costs. The Informational campaign spent $6.43 for just 2 clicks at $3.21 CPC — that's expensive for informational intent.

⚠️ $24 spend, 0 conversions — continuing the trend. PMax has 1,072 impressions but only 6 clicks — very display/discovery heavy. Search clicks at $3.37 CPC which is reasonable for medical alerts, but no purchases. Goal is CPA under $50, but needs conversions first. LP and tracking need audit.

Only 1 enabled campaign running — Admin Role search at low budget. Most other campaigns paused. Low volume but targeted. V2 account had $0 activity.

🔥 Star performer today! 4 conversions at $9.09 CPA is excellent. Phone Promo PMax is the winner with 3 conversions at $9.29 CPA. Phone Promo Search #2 also got 1 conversion. AIA campaigns are supporting but low volume. Great Saturday for Fiber Connect.

⚠️ $40 spend, 0 conversions — Teacher Referral Program PMax is eating most of the budget with 1,712 impressions but only 25 clicks (1.5% CTR). This is heavily display-weighted. The referral program PMax may need audience refinement. Other campaigns have near-zero spend. Conversion tracking should be verified.

⚠️ "Lawyer | PMax" campaign name is still odd for a coworking/venue company — possibly targeting lawyers as customers for office space? $9.74 spend with 0 conversions. Low budget account overall ($72/mo). Local Visits barely spending.

Low spend day ($2.29). 418 impressions but only 3 clicks — low CTR (0.72%). The "Super Doctors" messaging may be broad. Account typically averages $8-9/day and $24 CPA. Saturday volume dip is normal for medical. Single campaign running.

$63 spend, 0 conversions. Male Search Encino spent $25.76 for just 1 click — very high CPC. Hair restoration is competitive. 4 search campaigns by gender + location is a good structure. Weekday typically performs better. High CPCs ($6-26/click) are normal for this vertical.

$81 spend, 0 conversions yesterday. PMax-1 has high impressions (2,265) but low CTR — display heavy. Software Ads spent $27.46 on just 1 click — very expensive click. LAPP usually averages $2,455/mo. Saturday might explain the conversion drought. Watch for multi-day trends before flagging.

Nonprofit PMax at $35/day. 14 clicks, 0 conversions yesterday. Likely on Google Ad Grants ($10K/mo free) so the budget is essentially free. 971 impressions is good awareness. Donation conversions are sporadic by nature for nonprofits. No concerns for a Saturday.