| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| Brand - A | Search | $932 | 155 | 45 | $20.71 |
| General - C | Search | $554 | 113 | 22 | $25.19 |
| Leads-Performance Max | PMax | $491 | 314 | 43 | $11.43 |
| Brand - A So-Cal | Search | $191 | 50 | 6 | $31.76 |
| DSA | DSA | $103 | 65 | 7 | $14.70 |
| Leads-Performance Max | SoCal | PMax | $51 | 22 | 0 | — |
| Services - B | Search | $30 | 9 | 1 | $29.94 |
| Competitors | Search | $15 | 10 | 0 | — |
AI Notes: TMI is the strongest performer in the portfolio. 124 conversions at $19.15 CPA is excellent. PMax delivering cheapest conversions ($11.43). SoCal PMax has $51 spend with 0 conv — worth watching. Competitors campaign has 0 conv on $15 — low priority concern.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| PMAX Local General | PMax | $478 | 134 | 57 | $8.38 |
| PMAX | Dog Bite/Personal Injury | PMax | $124 | 18 | 2 | $61.79 |
| PMAX | Slip & Fall | PMax | $106 | 128 | 1 | $105.65 |
| PMAX | Car Accidents | PMax | $88 | 21 | 2 | $43.86 |
| PMAX | Pedestrian Accidents | PMax | $78 | 231 | 1 | $78.09 |
| Search | Car Accident | Search | $74 | 18 | 0 | — |
| Search | Motorcycle Accident | Search | $72 | 22 | 2 | $35.88 |
| Search | General Phone Calls | Search | $65 | 6 | 0 | — |
AI Notes: Tim Wright has a massive operation with multiple PMax and Search campaigns across injury types. PMAX Local General is the hero — 57 conversions at $8.38 CPA (incredible for a law firm). Most other PMax campaigns are struggling with high CPAs ($44-$106). The specialized accident type campaigns need review — high spend, low conversions. Consider consolidating budget into the winning Local General campaign.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| Search | Website Form Submission | Search | $736 | 262 | 18 | $40.14 |
| PMax | General | PMax | $707 | 256 | 33 | $21.64 |
| PMax | Sock Promo | PMax | $183 | 70 | 6 | $30.42 |
| PMax | General - UPDATED SITE (Home) | PMax | $69 | 40 | 0 | — |
| PMax | General - UPDATED SITE | PMax | $20 | 43 | 0 | — |
AI Notes: St Joseph is a solid performer with 57 conversions at $30 CPA. PMax General is the best campaign at $21.64/conv. The two "UPDATED SITE" PMax campaigns combined $89 spend with 0 conversions — these are likely duplicating effort and confusing Google's algorithm. Consider pausing them and concentrating budget on the proven winners.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| December - New 2025 | Search | $531 | 524 | 6 | $88.57 |
| Brand Campaign | Search | $288 | 166 | 6 | $48.05 |
| SEPT: Performance Max | PMax | $177 | 175 | 8 | $20.95 |
| SEPT Website Traffic | Search | $93 | 148 | 1 | $92.73 |
| PMax | St. Patrick's Special | PMax | $70 | 68 | 3 | $20.44 |
| Search | General | Search | $68 | 217 | 0 | — |
AI Notes: Sensual Extensions has excellent CTR (22%+) and active campaigns. PMax campaigns perform best — $20/conv vs $48-$93/conv for Search. "December - New 2025" is overspending at $89/conv. The St. Patrick's Special PMax is a winner at $20.44/conv. Consider shifting budget from expensive Search campaigns to PMax. The "Search | General" campaign has $68 spend with 0 conversions — needs attention.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| Local PMAX General | PMax | $478 | 48 | 12 | $39.84 |
| Local PMAX General | Wed & Thurs | PMax | $53 | 61 | 0 | — |
| Local PMAX Expanded Locations | PMax | $23 | 6 | 1 | $22.84 |
AI Notes: Main PMAX campaign is delivering 12 conversions at $39.84/conv. The "Wed & Thurs" campaign is spending $53 with 0 conversions — may need more time or should be paused. Expanded Locations got 1 conversion cheaply at $22.84 — promising if it scales.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| SRCH || Homeowner Insurance | Search | $115 | 36 | 8 | $14.35 |
| PMAX | General | PMax | $3 | 11 | 0 | — |
AI Notes: GGIS is small but efficient. Homeowner Insurance search campaign delivers 8 conversions at $14.35 CPA — excellent for insurance. PMax barely spending ($3) and getting nothing. The account has many paused legacy campaigns. Budget is very constrained — could scale the winning Homeowner campaign.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| PMax | Teacher Referral Program | PMax | $140 | 86 | 1 | $139.99 |
| Search | Parents | Search | $137 | 49 | 0 | — |
| PMAX | Teachers | PMax | $11 | 10 | 0 | — |
| PMAX | Parents | PMax | $9 | 17 | 0 | — |
AI Notes: Teachertainment is struggling badly — $297 spend for just 1 conversion. The Parents search campaign is the biggest spender ($137) with 0 conversions. Teacher Referral PMax got 1 conversion at $140. This needs serious attention — either the conversion funnel is broken or the targeting/landing pages need rework.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| Local Visits | PMax | $36 | 2,211 | 1 | $36.40 |
| Lawyer | PMax | PMax | $35 | 27 | 14 | $2.52 |
AI Notes: Interesting split — "Lawyer | PMax" is phenomenal at $2.52/conv (14 conversions). "Local Visits" gets massive clicks (2,211) at pennies but only 1 conversion — this is likely Maps/local traffic that doesn't convert digitally. The Lawyer campaign name is odd for an office space company — worth verifying what this actually targets.
| Campaign | Type | Spend | Clicks | Conv | CPA |
|---|
| Voted Super Doctors LA Times | Smart | $63 | 61 | 2 | $31.29 |
AI Notes: Single Smart campaign running. CTR is very low (0.54%) — 11K impressions but only 61 clicks. 2 conversions at $31/each is okay for a medical practice but Smart campaigns are outdated — should migrate to PMax for better performance. Multiple paused campaigns suggest previous optimization attempts.
No active spend in the last 7 days. All campaigns paused or removed.
No active spend in the last 7 days. All campaigns paused or removed.
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